Top Ultracasual Games on Android in New Zealand: Q1 2025

In the first quarter of 2025, the ultracasual gaming market on Android in New Zealand witnessed varied performances. Here's a breakdown of the top five games based on their weekly downloads, revenue, and active user data.

Perfect Tidy from ABI GLOBAL LTD. showed a fluctuating yet generally declining trend in weekly downloads, starting at approximately 2K in early January and dropping to about 658 by the end of March. Revenue peaked at $79 in the last week of December, then tapered to $27 by quarter's end. Active users also decreased from around 5K to just over 1K.

Draw it, published by Kwalee Ltd, experienced a gradual increase in weekly downloads, peaking at 287 by the end of March. Revenue remained relatively stable, fluctuating slightly with a peak at $34. Active users showed a recovery, climbing back to 518 by the quarter's end.

Satiszone: Perfect ASMR Tidy by Sonat Global saw a strong increase in weekly downloads early in the quarter, reaching 868, before declining to 328 by March's end. Revenue peaked at $32 mid-quarter, while active users consistently grew, reaching 2.9K by mid-March.

Fluid Simulation from DoGreat Technologies maintained a steady performance with revenue peaking at $34 at the end of March. Downloads fluctuated slightly, peaking at 102 in late February, and active users saw minor variations, ending the quarter at 88.

Lastly, Project Match: ASMR Salon by Casual Joy Games had a modest presence, with revenue peaking at $30 in the final week of March. Downloads were minimal, with a brief peak at 36 in late March. Active users remained relatively stable, closing the quarter at 349.

These insights, sourced from Sensor Tower, highlight the dynamic nature of the ultracasual gaming market in New Zealand. For more detailed analytics, Sensor Tower offers comprehensive data and insights.